Freelance UI/UX Designer based in Bournemouth

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Principles of design by Chris

Design Book

A small book by myself that makes the perfect gift for anyone interested in learning the basic principles of design and some personal design experiments from the lab.

Whether you're an aspiring artist, an experienced graphic designer, or simply someone with an eye for aesthetics, understanding the principles of design is essential.

The principles of design are a set of fundamental guidelines that serve as a framework for creating visually appealing and engaging designs. These principles provide a solid foundation for designers to make informed decisions about how elements are arranged, composed, and organized in a design to achieve its desired purpose.


They are not rigid rules, but rather flexible concepts that can be applied in various ways, allowing designers to unleash their creativity and produce unique and impactful designs.

In this introduction, I explore the key principles of design, including balance, proportion, contrast, unity, emphasis, rhythm, and movement.

Understanding these principles will help you develop a critical eye for design and enable you to create compelling and visually harmonious compositions that captivate and resonate with your audience.

£14.99 inc tax
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